Best new Product Candidate at NY Now 2017.
It’s not every day that a small independent artisanal company from Cape Town gets chosen as a candidate for best new design at NY Now. NY NOW is the premier’s home and lifestyle show in America.
Our signature style of combining Ostrich feathers and Ostrich shin is what has caught the NY Now judges eye. We once again explored design with the unusual combinations of materials. The Hanna feather clutch is our reflection on the diversity of our country because, the mix of hard and soft elements are representative of a conflicted, yet amazing country. Most of all, these materials are also quickly identifiable as uniquely South African, around the world.
The added elements.
For the Hanna feather design, we took the philosophy of unusual combinations on step further for NY Now. The feathers are layered three times and explore the concept of transparency. Presented as a clutch with a removable wristlet, we made the Hanna feather clutch up in five colour selections. Bright Fushia lies under dark and light greys. Baby blues and lavender are a base layer because this changes the clutch into a more romantic option. Navy black and grey are also classic and timeless combinations and are in stark contrast with Ivory White and Asclepius- the natural tones of our most neutral bag.
NY Now, at the Javits centre, is where we have chosen to launch this, and many other new styles. Our Maxine off centre tote found the in DESTINATION NEW. This is the only product from South Africa selected for this curated booth consequently another moment for Rarity.
The collaboration of Jaqueline of Rarity and celebrated designed Juditha Sakinofsky of Found Objects has culminated in a cheeky spin on design. Most of all, this has New York intrigued, and delighted!
We are so proud of the achievements of our artisans!
From a small studio at the foot of table mountain, we are showing New York what South African design is!