It is that time of the year again, when thousands of exhibitors get ready to showcase products at AMBIENTE in Frankfurt Germany. One of the largest Trade fairs in Europe with over 150 000 visors expected to visit the show that has 4000 exhibitors from over 95 countries.A Global collection companies and designers is the perfect place to both give and get inspiration over a period of 5 days.
So how does one prepare for a show of this magnitude…well one starts in 2016, around September. The amount of planning involved to apply , conceptualize, plan,design and implement a show of this kind takes quiet some time.Using natural materials , that there is not a unlimited supply of ,is the core of our identity and we like the unique African look and feel of our responsibly sourced hides, we like how we stand our as something authentic and well made in an increasingly uniform world. For us the product that we make can only come from one continent AFRICA!
We find that a show in the beginning of the year , after our year end break , is the perfect way to start . Getting and evaluating the responses to our selection of shapes and colors allows for us to project sales on the selected range and is essential in planning raw materials,and for ordering the corresponding cottons , components and finding required.
Shows of this magnitude also allow us access to like minded consumers. A consumer who believes in purchasing responsibly,a buyer who likes to know how and where the products are made and that the artisans are treated fairly. Purchasing for a end consumer who believes in the story and the journey , and of course the beautiful products that are made in a happy and productive working environment. As a FAIR TRADE provisional member we believe in strand by and practice the 1o principles of FAIR TRADE .
So if you in Germany in February, please mail us , as we are giving away 100 free entry tickets to the 5 day show, and we would love to see you there!