Running a small company seems to be a accumulation of ever-changing ideas, and these ideas themselves are changing as they are implemented in what is, a very fluid consumer environment. It is never still or quiet in our bustling factory, and we love our energised and frenetic studio, but behind this is a very clear mindset of slow fashion.
This makes us wonder how fast fashion even remains a possibility! With forward planning months ahead on ranges, shows and campaigns, we feel like a snail in a race. Today’s mainstream fashion industry, that relies on globalisation and mass production, is able to transform garments from the design stage to the retail floor in only a few weeks. Knowing what is takes, makes this quiet something. But at what cost? Over consumption impacts not only the environment, but also the workers in the supply chain and their pay.
Slow fashion, first coined by Kate Fletcher is less about the speed of change, and more about the impact of change. The priorities of slow fashion are outlined in an article posted on 24 OCTOBER 2016 BY MAUREEN DICKSON, CARLOTTA CATALDI AND CRYSTAL GROVER ,and we find ourselves in total agreement with its principles. We love that Rarity implemented slow fashion principles long before the phrase was even coined, because to us slow fashion makes perfect sense. Please click on the article link, or continue reading extracts below.It’s us in a nut shell, and we love it.
Seeing the big picture: Slow Fashion producers recognise that they are all interconnected to the larger environmental and social system and make decisions accordingly. Slow Fashion encourages a systems thinking approach because it recognises that the impacts of our collective choices can affect the environment and people.
Slowing down consumption: Reducing raw materials by decreasing fashion production can allow the earth’s regenerative capabilities to take place. This will alleviate pressure on natural cycles so fashion production can be in a healthy rhythm with what the earth can provide.
Diversity: Slow Fashion producers strive to maintain ecological, social and cultural diversity. Biodiversity is important because it offers solutions to climate change and environmental degradation. Diverse and innovative business models are encouraged.Keeping traditional methods of garment & textile making and dyeing techniques alive also gives vibrancy and meaning to what we wear and how it was made.
Respecting People: Participating in campaigns and codes of conduct can help to secure the fair treatment of workers.
*Rarity has chosen WFTO, and we are provisional members of this global movement
Acknowledging human needs:Designers can meet human needs by co-creating garments and offering fashion with emotional significance. By telling the story behind a garment or inviting the customer to be part of the design process, the needs of creativity, identity and participation can be satisfied.
Building relationships: Collaboration and co-creation ensure trusting and lasting relationships that will create a stronger movement. Building relationships between producers and co-producers is a key part of the movement.
Resourcefulness: Slow Fashion brands focus on using local materials and resources when possible and try to support the development of local businesses and skills.
Maintaining quality and beauty:Encouraging classic design over passing trends will contribute to the longevity of garments. A number of Slow Fashion designers are ensuring the longevity of their clothing by sourcing high quality fabrics, offering traditional cuts and creating beautiful, timeless pieces.
Profitability: Slow Fashion producers need to sustain profits, and increase their visibility in the market to be competitive. Prices are often higher because they incorporate sustainable resources and fair wages.
Practicing Consciousness: This means making decisions based on personal passions, an awareness of the connection to others and the environment, and the willingness to act responsibly. Within the Slow Fashion movement, many people love what they do, and aspire to make a difference in the world in a creative and innovative way.